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The Bigger Picture: Visual Archives and the Smithsonian

Television and the Smithsonian: The Moon Party and "Instant History"

by Marcel Chotkowski LaFollette on November 27, 2012

CBS reporter and Washington, D.C., native Roger Mudd (at right) interviews Smithsonian aeronautics curator Frederick Durant, in television broadcast from Arts & Industries Building, July 20, 1969, SIA, Accession 11-009, Neg. no. OPA-1548-15.Although his predecessors had approached television with wariness and caution, Smithsonian Secretary S. Dillon Ripley was more pragmatic, optimistic, and enthusiastic. Ripley recognized television's potential not only for "everyday learning" but also for showcasing Smithsonian research and collections. During Ripley's tenure, the Smithsonian made one giant leap forward in using new communications technologies, developing a number of documentary specials with famous Hollywood producer David L. Wolper and collaborating on the successful public television series Smithsonian World.

Visitors examine space program artifact on display at the Smithsonian Arts & Industries Building, July 20, 1969, SIA, Accession 11-009, Neg. no. OPA-1548-13.It was in the Ripley spirit that the Smithsonian invited the public to observe while NBC and CBS telecast from the Arts & Industries Building all day and throughout the night of July 20, 1969. Visitors and broadcasters joined together in a once-in-a-universe celebration when Neil Armstrong stepped onto the Moon.

Visitors examine space program artifacts on display at the Arts & Industries Building, July 20, 1969. Hanging above is Charles Lindbergh's Spirit of St. Louis. Television cameras visible at right were broadcasting from the building as part of the coverage of the Apollo 11 lunar landing, SIA, Accession 11-009, Neg. no. OPA-1548-23.That event epitomized television's promotion of "actuality," encouraging millions of viewers to participate in an event by watching it on a screen. By the late 1960s, people had come to find such experiences routine. From ninth-inning home runs to 

dropped football passes, from disruptions at political conventions to accused criminals entering a courthouse, the events at mid-century passed before our eyes via our television screens. We watched, gasped, sighed, laughed, and cried in the company of friends and family and, thanks to international telecommunications satellites, reacted simultaneously with millions of strangers.

Apollo 11 Command Module Moving Out of A&I, by Farrar, Richard, Smithsonian Archives - History Div, 75-11095-11 or SIA75-11095-11.The social pages of Washington, D.C., newspapers reported on plans for cheesecake and "rocket fuel punch" parties that weekend. Giant screens were set up in Central Park and many other locations. The Smithsonian held one of the largest gatherings. Over 17,000 visitors strolled beneath the Wright Brothers' Flyer and Lindbergh's Spirit of St. Louis that Sunday. They peered at rocket engines and John Glenn’s Friendship 7 capsule, saw television personality Roger Mudd interview Smithsonian curators, and watched the Apollo 11 action on seven giant screens. When Neil Armstrong's boot touched the lunar surface late Sunday night, the 400 visitors remaining in the hall reportedly burst into applause. 

Reality, broadcasting, illusion, and humanity combined to create what Frederick Durant, Smithsonian assistant director of astronautics, called "instant history." Watching events on television had become the next best thing (or in the case of stepping onto the Moon, the only alternative for most of us) to being there.

If you were one of the 17,000 visitors that visited the Smithsonian to celebrate the moon landing, let us know by leaving a comment below.

Related Resources

  • The Apollo Program, National Air and Space Museum
  • Apollo to the Moon, online exhibition, National Air and Space Museum
  • Neil Armstrong, 1969, by Louis Glanzman, National Portrait Gallery
Categories: Smithsonian History
Tags: American History, Science, Cities/Places, Entertainment
Comments: View 2 comments, or Give us yours!
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Comments (2) – Leave a comment

Miguel Larson

This is actually a good piece of history. I'm impressed of Ripley's actions towards television. Although I've never seen Smithsonian World series, it's still incredible to think that television was showing people new communicating technologies.

Miguel Larson December 3, 2012 at 3:24 am
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John Hunter

Very interesting post. The compromises made to reach a larger audience while maintaining quality is a difficult balance. It is easy for people to criticize any compromise as pandering. I think the Smithsonian has done very well. If anything I think the Smithsonian stays a bit to academic, but their is great value there so I believe stressing the value in that area is important. The Smithsonian isn't just trying to reach as wide an audience as possible (I hope) but reaching a wide audience with a message that makes sense. Keep up the good work. The museum in DC are great. Things like the old releases of music were great --I included the folkways link here but my comment never showed on the site so I removed it and am trying again now-- The web sites and blogs are good - and deserve more attention, I think.

Thanks for all the Smithsonian has done and continues to do.

John Hunter December 18, 2012 at 3:18 am
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